Business News 
When Floorspace was featured in INNOVATE™ Vancouver Vol. 2, it was a moment of pride for our team. The article captured key aspects of our story, from our origins to our mission to evolve commercial real estate. However, we wanted to revisit and expand on the original piece to share additional insights and updates that reflect our growth and vision.
This post builds on the foundation laid by the feature, allowing us to connect directly with you—our clients, partners, and peers—and highlight what’s next for Floorspace.
Our Origin Story
Floorspace originated out of Matt Carlson’s experiences as an Executive Vice President at a leading commercial real estate brokerage. During his career, he saw firsthand the challenges that brokers—both seasoned professionals and newcomers—face in navigating the industry.
Issues like fragmented data, inconsistent workflows, and an individualistic culture made it harder for talented professionals to thrive. At the same time, business leaders on the client side were looking for faster, more innovative approaches and fresh perspectives from their brokers.
Recognizing this gap, Matt and his co-founder Lindsay (his partner in life and an experienced finance professional) set out to create a solution that would elevate both the broker and client experience. Their vision was to build a platform that prioritized collaboration, efficiency, and innovation, driving a “Better Broker Experience” across the board.
With this in mind, the founders designed tools, workflows, and technology that not only streamlined the brokerage process but also fostered a collaborative culture. This mission—to evolve the industry—continues to guide Floorspace today.
Floorspace’s Commitment to Innovation: a Collaborative Customer Journey
Floorspace is more than a brokerage; it’s a technology-powered ecosystem designed to enhance the way brokers and clients work together.
As a boutique firm, Floorspace bridges the gap between its engineering team, brokers, and clients. This close collaboration has created a virtuous cycle: brokers use purpose-built technology to serve clients more effectively, while real-time client feedback helps refine the platform and drive innovation.
By addressing the unique needs of both brokers and clients, Floorspace fosters deeper insights and more agile product development, resulting in a seamless and impactful customer journey.
Introducing FLO
At the core of Floorspace’s success is FLO, a proprietary platform designed to revolutionize the brokerage experience.
Key features of FLO include:
- Real-Time Market Data: Instant access to the latest property listings, market trends, and pricing.
- Predictive Analytics: Tools to forecast market movements and uncover opportunities.
- Customizable Reporting: Create tailored reports to address specific client needs.
- Alert Feed: Receive timely updates on market changes, new listings, and client activity.
- Centralized Collaboration: Streamline communication between brokers and teams through our proprietary CRM.
With FLO, brokers can complete tasks in minutes rather than days, from property searches to generating comparative analyses. This efficiency empowers brokers to focus on what truly matters: building relationships and delivering high-value service.
Using FLO has completely transformed the way I work. What used to take hours or even days—like pulling market data or creating detailed reports—now takes minutes. It’s streamlined my workflow, improved communication with clients, and allowed me to focus on what truly matters: building relationships and closing deals. FLO isn’t just a tool; it’s become a game-changer for my business.
Christopher O’Neill – Associate Vice President
Empowering Brokers with a Cutting-Edge Technology Platform
FLO isn’t just about efficiency—it’s about leveling the playing field for brokers, equipping them with the tools to deliver exceptional insights and results. By providing advanced analytics, real-time data, and cloud-based collaboration, FLO has become a distinct competitive edge for Floorspace brokers.
Together with their advisory services, brokers guide clients through the entire lifecycle of their real estate journey—from space procurement to post-occupancy and property disposition..
Transition from Startup to Scale Up
As Floorspace celebrated its second anniversary in early 2024, the team reflected on a journey of growth and achievement.
What started as a team of five has grown into nearly 20 professionals and advisors, spanning roles in brokerage, marketing, research, engineering, and operations. Floorspace now supports hundreds of clients across North America and continues to expand its footprint, with plans to open new offices in British Columbia and Ontario.
Energized by these milestones, Floorspace is actively recruiting talented professionals who share their vision for reshaping the commercial real estate industry.
Looking Ahead
Whether you’re searching for innovative real estate solutions or seeking a forward-thinking team to grow your career, Floorspace offers an exciting future. Let’s shape the next chapter of commercial real estate together. Join us!
