Vancouver’s Retail Market – 2024 Trends That Shaped the Year

Written by Lindsay Carlson

January 20, 2025

Real Estate News

The retail market in Vancouver saw transformative changes in 2024, driven by shifting consumer habits, innovative retail strategies, and economic pressures. From the rise of mixed-use developments to the challenges of high construction and financing costs, this year offered a glimpse into the market’s future.

Current Trends in Vancouver’s Retail Landscape

1. Experiential Retail and Technology

Retailers embraced innovation to enhance in-store experiences. Lululemon introduced interactive fitting rooms (Source: Lululemon), while MUJI’s Robson store debuted “Jarvis,” brand’s first robot barista in Canada, merging technology with personalized service (Source: Curiocity).

“Jarvis” is MUJI’s robot barista that they debuted at their Robson Street location in Vancouver. Experiential retail and technology are increasingly being utilized to maximize the in-store experience within Vancouver’s retail market. (Photo: MUJI)

2. Mixed-Use Development

Proposed and ongoing mixed-use developments continue to shape Vancouver’s retail landscape, blending retail, residential, and office spaces to create vibrant, accessible hubs. Low Tide Properties’ Great Northern Way project will add 48,000 sq. ft. of retail space integrated with residential towers, an office building, and a standalone retail podium (Read More: Storeys). 

Meanwhile, the 1.2 million sq. ft. Oakridge Park redevelopment, set to open in 2025, highlights the growing demand for transit-oriented spaces that blend retail, office, and residential uses. The retail space will feature a luxury component and the second Time Out Market in Canada. (Read More: Retail Insider).

Renderings of the proposal for the future Great Northern Way project in Vancouver. (Photo: Perkins & Will/Low Tide Properties/PCI Developments)

3. Necessity-Based Shopping

Rising living costs led consumers to focus on essentials, boosting sectors like food, health, and personal care as indicated by a 2024 mid year report from Moneris Data Solutions & The Retail Council of Canada. Shopping centers, still recovering from the rise of e-commerce and pandemic-driven tenant losses, leaned on necessity-driven retail to meet demand. 

4. E-Commerce’s Influence

Hybrid retail models gained traction, blending online convenience with physical stores. Retailers like Sephora and Home Depot expanded same day delivery services through platforms like Uber Direct White Label delivery solutions to remain competitive. 

Top Retail Stories of 2024

  • Hudson’s Bay Withdraws from Oakridge Park: Hudson Bay (HBC) officially withdrew its plans to open a location within Vancouver’s reimagined Oakridge Park with plans to focus on their flagship location. The vacancy creates new opportunities for innovative retail and community experiences at Oakridge Park (Read More: Retail Insider).  
Artistic rendering of the 2022 proposed redevelopment of Hudson’s Bay’s Vancouver flagship store at 674 Granville Street. Will we see an updated proposal soon? (Photo: Perkins & Will/Streetworks Development)
  • West 4th Avenue Retail Growth: New stores from Lojel, Monos, Adidas, and Aritzia transformed West 4th Avenue into a retail hotspot. Monos launched its first permanent store, while Aritzia moved into Urban Outfitters’ former iconic corner space. (Read More: BIV) 
Aritzia will be taking over a well known storefront, formerly home to Urban Outfitters, on West 4th Avenue in Kitsilano. (Photo: Brendan Kergin/V.I.A.)
  • Gastown Pedestrian Pilot: The City of Vancouver tested a car-free zone on Water Street to combat retail vacancy. While some businesses opposed the initiative, it may return in summer 2025. (Read More: Vancouver Sun) 
Water Street closure to vehicles for the pilot project of providing a pedestrianized street experience in Gastown. (Photo: City of Vancouver)
  • Canada Post Strike: Late-2024 shipping delays caused by a strike disrupted holiday orders for small retailers, highlighting vulnerabilities in supply chains. (Read More: Retail Insider) 
  • Adidas Takes Over Robson: Adidas replaced Victoria’s Secret at 750 Burrard Street, opening a flagship store as part of its Vancouver expansion. (Read More: Daily Hive) 
Inside the Adidas Robson flagship store in downtown Vancouver. (Photo: Kenneth Chan/Daily Hive)

Economic Forces Shaping Retail Demand

  • Inflation and Spending: Inflation slowed to 1.9% by November 2024, easing financial pressure, though consumer spending remained cautious. (Sources: RBC Consumer Spending Tracker) 
  • Tourism Recovery: A rebound in international travel boosted foot traffic, particularly in downtown Vancouver. 
  • Interest Rates: Late-year rate cuts by the Bank of Canada improved borrowing conditions, unlocking new opportunities for future developments.
  • Other Factors: Additional elements, such as immigration restrictions, impending high US tariffs, and BC’s growing population, are expected to influence retail spending in the year ahead.

Retail in 2025: What’s Next?

The year ahead presents opportunities for growth as Vancouver’s retail market adapts to challenges: 

  • Experiential Retail: Retailers will continue to integrate entertainment, dining, and interactive experiences to attract foot traffic. 
  • Mixed-Use Growth: Developments will continue to blend retail, residential, and office spaces to create vibrant, accessible hubs.
  • Accessible Financing: Declining interest rates will enable expansions, renovations, and new developments, supporting long-term success. 
The DU/ER flagship store in Gastown features a wooden treehouse and climbing structure, offering a hands-on way for customers to experience their products, famously dubbed the “World’s Most Comfortable Pants. (Photo: jDG Interior Design)

Industry Events to Watch in 2025

  • ICSC Whistler Conference: January 26–28 
  • Retail Council of Canada’s STORE Conference: June 3–4 
  • Retail West Conference: Fall 2025 
  • Toronto Real Estate Forum: December 3–4 

Why Choose Floorspace?

The retail landscape is evolving, and Floorspace is here to help you navigate it. From securing prime locations to negotiating leases and managing renewals, we simplify the process to deliver results. 

Let’s plan your next retail move. 
Contact us today to explore retail spaces or discuss market insights. 

About the Author

Lindsay Carlson

Lindsay Carlson is the Co-founder and Chief Operating Officer of Floorspace, where she leads the company’s day-to-day operations, product development, and client-focused initiatives. Since launching the business in 2022 with her partner Matt, Lindsay has played an instrumental role in modernizing how brokers and clients navigate the commercial real estate process. With a passion for…

Read more

Join our Mailing List

Be the first to hear about new listings, the latest market trends, and more.